Businesses and large corporations are heading to online to reach their key stakeholders in order to not only get them to purchase their services and products, but also to implement strategic campaigns that are targeted to specific individuals. In my class here at the University of Tennessee, I have talked Read more…
Last night, I had the opportunity to attend the Knoxville Twestival. This was an event sponsored by the Social Media Club in Knoxville along with other local organizations. The Knoxville Twestival was held to benefit the Salvation Army – which is a great charity to donate to. The event was Read more…
Within social media, we have seen many examples of employees, business professionals, and even students and professors sharing more information on social networking sites than they should. Whether it is an employee admitting that they are not happy with their boss or position at the company to having people write Read more…
Public relations professionals need to be aware of what are the current trends happening in the business environment. A recent report from Mintel states that some of the customer trends that are happening at the moment includes consumers focusing on trust (with the corporation, industry, etc), control (how much they Read more…
Each week, I have my students in my PR Cases class write a mini case study on an article and blog post that they find interesting that it related to the class topic for the upcoming week. The topics have been very interesting and insightful. One of the students in Read more…