One of the main publics that public relations professionals have to make sure to communicate effectively would be journalists. These are the individuals that we have to make sure that they have the most up-to-date information and that we have a transparent and open line of communication with. However, with Read more…
It seems to be that time of year again – many things are associated with the month of April. Spring time, finals, and graduation to name a few. 🙂 It seems that students right now are trying to apply to various positions – whether they are for summer internships or Read more…
Social media is definitely becoming a huge part of how we communicate with each other as well as how businesses operate. According to a new study conducted by Netpop Research, it appears that the use of social networking sites has increased 93 percent. The study also found some interesting findings Read more…
Most universities have a web site that shows the latest news involving their students and faculty, as well as key information potential students and their parents need to determine if they would like to attend or not. Some web sites are really great and are used as a recruiting tool. Read more…
Public relations professionals have always used media tracking as part of how they evaluate their coverage for their campaign, event, or crisis communication plan. Whether it is looking at a news paper feature showcasing the CEO and his personality, to a story appearing during a primetime news show, or even Read more…