In public relations, we all have of course do primary research before we implement our campaigns to make sure that we are aware of the industry we are working in for our clients as well as who are our primary and secondary audiences and publics. Of course, we have to Read more…
I have written several posts on the impact of social media for public relations professionals and academics, but there was one audience that I feel is very important in regards to social media. Who you ask? Well, students of course! These individuals are the ones that will be graduating and Read more…
There are cases that you look at and think – oh my goodness, what were they thinking? This is going to be a case study for how a corporation had to deal with a crisis through social media. Domino’s has hit a complete media frenzy over a video that was Read more…
There seems to be a growing trend of people posting whatever they want on social media – whether it is on their profile pictures on Facebook to even videos on YouTube. Well, it appears that these actions are getting people fired from their jobs or even evictred of their houses. Read more…
More businesses are jumping on the social media bandwagon – but not necessarily on the social media web sites that you may think of at first. According to the study conducted by Michael Stelzer, it appears that 88 percent of businesses are using Twitter (of course), blogs, LinkedIn, and Facebook Read more…