As I have written about in several posts like this initial one from this past fall semester, I am a big fan of what Jonathan Gantt and Jeff Kallin have done for Clemson Athletics when it comes to social media and sports. Their creativity and visual execution in their storytelling and Read more…
As each week goes by, the more of a fan of Snapchat I am. I know this sounds weird – but it is probably one of the biggest turn arounds I have had as a professor and researcher in social media. I did not truly see the power of Read more…
Understanding your brand online is probably one of the most important things professors need to articulate for their students today. This should be at the core of what every social media class covers – in fact, you could almost have an entire class dedicated to this very subject. As a Read more…
We had our recent study on Hootsuite this week in the Journal of Public Relations Education. In the years I have been working in research, this was one of my all-time projects to work on for many reasons. First, I got to work with some amazing professors and friends Read more…
I have been truly amazing and also excited to have seen the reaction this past week to the Snapchat virtual session I for #Freberg16 with a few of my former students. As I have expressed to many of my colleagues and fellow professors who have been asking me how I Read more…