I had the chance to present at the New Jersey Social Media Summit (otherwise known as #NJSMS16) this week at William Paterson University. How did I end up in NJ for two days? Well, it all began with a single email. I had been friends and colleagues with a professor Read more…
We had the honor of hosting Patrick Sullivan (assistant manager of digital strategy) here at UofL and Louisville the past few days. Patrick and I had corresponded before this event as well as planning my time as a Plank Fellow at GM this past summer. However, this was the first Read more…
As I have written about in several posts like this initial one from this past fall semester, I am a big fan of what Jonathan Gantt and Jeff Kallin have done for Clemson Athletics when it comes to social media and sports. Their creativity and visual execution in their storytelling and Read more…
Understanding your brand online is probably one of the most important things professors need to articulate for their students today. This should be at the core of what every social media class covers – in fact, you could almost have an entire class dedicated to this very subject. As a Read more…
We had our recent study on Hootsuite this week in the Journal of Public Relations Education. In the years I have been working in research, this was one of my all-time projects to work on for many reasons. First, I got to work with some amazing professors and friends Read more…