One of the areas of interest in research that I am interested in is in crisis communications. I think that it is interesting how corporations and individuals react differently when a sudden event happens, and how to deal with the various aspects in a timely and proactive manner. There seems Read more…
One of the issues that is facing corporations today is to whether or not have a policy for social media. In academics, we are also faced with what are the academic policies regarding social media in the classroom. There are some issues that arise like whether to friend your students Read more…
People are joining Twitter by the thousands, and it will only get larger. However, there are still people out there that have not joined Twitter for specific reasons. I believe – especially for PR professionals – that we need to be up to date on the latest forms of technologies Read more…
The public relations world was working in high gear a few days ago with the PR nightmare that Domino’s had to face online. Domino’s had to deal with a YouTube video of two of their employees acting very inappropriate while fixing food for their customers (ex. sticking cheese in their Read more…
In public relations, we all have of course do primary research before we implement our campaigns to make sure that we are aware of the industry we are working in for our clients as well as who are our primary and secondary audiences and publics. Of course, we have to Read more…