Each week, I have my students in my PR Cases class write a mini case study on an article and blog post that they find interesting that it related to the class topic for the upcoming week. The topics have been very interesting and insightful. One of the students in Read more…
Social media is definitely become a powerful medium for corporations, individuals, and high profile government officials to address their key audiences regarding a situation, crisis, or address an issue. In just the past couple of weeks, we have seen numerous examples of this happening and being presented in the media. Read more…
The impact that social media has had on the public relations field is definitely noticeable, especially in handling a crisis situation and trying to protect a corporate reputation. One recent case that has gotten international attention across multiple platforms is the Whole Foods case study. It all began with CEO Read more…
Public relations students are going to be the wave of the PR profession for the future. We have to make sure as professors that we are giving our students the knowledge, experiences, and tools that they will need to get their first position and be prepared for the ever changing Read more…
One of the main perspectives of public relations is that it is founded in the establishment of clear and long lasting relationships that are built upon trust, credibility, and two way communication. Of course, for public relations professionals and researchers that are looking specifically at social media – this is Read more…