Each year, corporations are ranked according to how people perceive them. The Reputation Institute conducts an annual research study focusing on the most reputable company (this year it was Ferrero Rocher). Other studies look at corporations in terms of how they are perceived as being trustworthy, having good relationships with Read more…
It has been interesting to see the latest developments that are happening in the business and public relations community. It only seems now with the rise of social media and increase in numbers getting their information online that people are finally recognizing the power of this new form of media. Read more…
McDonald’s is another corporation and highly recognized brand that is not only taking the world by storm with its hamburger product and iconic Golden Arches, but they are also bringing the world of Ronald McDonald to a whole new arena: New York Fashion Week. Yes, McDonald’s will be present at Read more…
More than ever, it appears that people are finally recognizing the power of social media when it comes to how people see you online. Some individuals are finding it the hard way when they are posting inappropriate status updates about others online or their work, and find themselves without a Read more…
Within social media, we have seen many examples of employees, business professionals, and even students and professors sharing more information on social networking sites than they should. Whether it is an employee admitting that they are not happy with their boss or position at the company to having people write Read more…