I have told my students as well as others that I have met through my guest lectures and other professors at the University of Tennessee that it is very important to have an online presence, especially in this tough economy. There are so many advantages that you will gain if Read more…
Social media is still in the early stages and certain issues are just arising in public relations academic and professional circles. One of the issues that both of my students in my PR Cases class as well as in my online PR class for West Virginia have been actively discussing Read more…
I have guest lectured in several classes over the years at the University of Tennessee on the importance of managing your reputation online and how social media can really in establishing your online persona and possibly help in getting a position right after graduation. Social media is a wonderful outlet Read more…
In my PR Cases class, we have been discussing crisis communications and the role that Public Relations plays in this situation. There are of course some iconic case studies that we analyze and review (ex. Tylenol), but we are also talking aout current cases that are happening as we speak. Read more…
It is interesting how one tweet, status update, or false statement is made by one person, and it spreads immediately all of the Internet. This is what happened with American Airlines right after the Haiti Earthquake. The airline company had to deal with a false statement, or rumor, about whether Read more…