Crisis mapping is taken to a whole other level when you are incorporating visual communications and 3D technology in analyzing the data from a visual perspective. Crisis mapping within crisis communications has been around for several years and it is becoming a very useful tool in analyzing what is Read more…
The use of new emerging media such as social media and mobile technologies has transformed not only how people are communicating during normal events, but it has truly transformed how people are sharing, discussing, and creating information for others to review as well. Before social media, there was a chain Read more…
We are all living in a tough economy where the jobs are tough to obtain and the cost of items and household goods continues to rise. Even with these daily challenge, the rise of having corporations giving back to society with their cause-related marketing initiatives or corporate social responsibility activities Read more…
Social media and mobile technologies within crisis communications continue to be one of the focused areas in both in research and in practice. Understanding the core principles of effective crisis management and communication as well as how to adapt these to the specific social mediums is both an art and a Read more…
It has been interesting to see the ever-changing focus on social media practices and strategies. When social media first came on to the scene for PR, most of the professionals and media outlets were discussing what specific brands were doing to market themselves as well as best practices in using Read more…