One of my first research proposals that I did was to look at the characteristics that are associated with sport celebrity endorsers, and whether or not public relations professionals can predict which sport celebrity endorser will be good for them to represent them to their stakeholders and to manage their Read more…
The horrible event that occurred a few days ago at Fort Hood has been on everyone’s mind. My thoughts and prayers go out to all of the families, soldiers, and the entire Fort Hood community in this horrific event. May God give them the strength and courage to overcome this. Read more…
There are not many chances where you get the opportunity to have hands-on training with some of the leading experts in crisis communications, risk communication, emergency management, and social media. I had the opportunity to participate in the Crisis and Emergency Risk Communication (CERC) Training that was offered by the Read more…
Even in this tough economic climate, there always seems to be a situation or crisis in which public relations professionals are asked to help restore a corporation’s image or to mimize the reputational damage of the key players in the case. There were several PR nightmare issues that came about Read more…
The impact that social media has had on the public relations field is definitely noticeable, especially in handling a crisis situation and trying to protect a corporate reputation. One recent case that has gotten international attention across multiple platforms is the Whole Foods case study. It all began with CEO Read more…