One of the research lines that I am pursuing (and most likely would be focusing on for my dissertation) is looking at corporate personalities. Corporate personalities can be associated with brand personality, which is “a set of human characteristics associate with a brand” (Aaker, 1997, p.347). Corporations have their own Read more…
It seems wherever I turn to– whether it is looking online or talking to friends– it appears that Twitter is one of the most talked about social media tool presently. I have been doing some research on how public relations professionals have been using Twitter for their various activities and Read more…
It has been a while since I have written a post on track and field, but this story caught my attention. Just after the Beijing Olympics, CEO Doug Logan’s goals was to designate a panel of athletes and administrators to determine what the best course of action is to build Read more…
How do Americans REALLY feel about the whole Michael Phelps PR Nightmare? Are they willing to forgive him? What about how he came out and apologized for his actions– did that affect how people are perceiving him? Phelps is not the only high profile sports personality that has been in Read more…
It seems with the current economic times, customers are really evaulating where they are going to take their dollar to. With the corporations like Ford, GM, Citigroup, and others getting a bailout, not only are customers not spending money– but they are feeling played and outraged with the corporate practices Read more…