One of the key issues that public relations professionals have to address both in their research and practice is ethics (a set of moral principles). Public relations professionals are unfairly perceived as being unethical – from being called “spin doctors” or “flacks” – the profession as a whole has this Read more…
Hello everyone! I am now back in Knoxville after spending a few days in Boston for the AEJMC conference. Overall, it was very insightful and great. I really had a wonderful time at the conference meeting new people and catching up with old friends. Here are some of the highlights Read more…
During my time at Tennessee, I have had the opportunity to guest lecture and speak in various classes on what social media is, and how public relations practitioners are using it. From the introduction class in communications to our undergraduate PR professional development seminar – everyone wants to know more Read more…
In public relations, we are told that we have to keep our eyes and ears open for what is being written or said about our client or corporation that we are representing. This way, we are more informed about how our primary and secondary stakeholders as well as the public Read more…
Whenever you look at the news today, it appears that people are speaking to social media’s praise with how it has transformed and evolutionized the business community with its social media networks, fabulous mobile applications (ex. iPhone), and reinvented how corporations and PR agencies implement their campaigns and strategies. Yes Read more…