Public relations professionals need to be aware of what are the current trends happening in the business environment. A recent report from Mintel states that some of the customer trends that are happening at the moment includes consumers focusing on trust (with the corporation, industry, etc), control (how much they Read more…
During my last blog entry, I came across Scott Monty’s blog and saw that he wrote about how the scientific community and practitioners really need to work together to benefit the business community and share knowledge about what is going on in research. He was responding to a paper that Read more…
Social media has evolutionized the way public relations and marketing professionals network with others, communicate to stakeholders, and has also influenced their daily practices. In many ways, social media has forced both public relations and marketing professionals to integrate more and combine their efforts. From engaging customers with comments through Read more…
I have been writing about how corporations and individuals are using social media. Another key institution that is using social media are universities. One of the goals that I have seen among current PR professionals in academics is that they want to be up to date with the latest technologies, Read more…
Public relations students are going to be the wave of the PR profession for the future. We have to make sure as professors that we are giving our students the knowledge, experiences, and tools that they will need to get their first position and be prepared for the ever changing Read more…