Information is indeed power – if you know where to go for the most current and inside view of what is going on in PR or social media – you will be king (or queen) in your profession or discipline. There are some professionals and sites where they share what Read more…
One of the primary lessons and points I have communicated and shared with both my students at the University of Tennessee and in the IMC Graduate Program at WVU is the fact that research is definitely important before implementing a public relations campaign. Understanding our publics based on their demographic Read more…
There is a question that is being asked among public relations professionals and scholars when it comes to social media. It is about how do we find out exactly who are these individuals that are influential, and have their own capital with their online audiences, or otherwise known as social Read more…
Got publication? Well, now I do! 🙂 I just got word that the study that I worked on with some fabulous researchers just got published in the journal Media Psychology Review. The title of the study and journal article is “The rich get richer: Online and offline social connectivity predicts Read more…
I was in Minnesota during the last couple of days for the National Center for Food Protection and Defense (NCFPD) meeting to discuss current research and issues related to food safety, food defense, and emerging technologies in crisis communications. It was very interesting to get the perspective from different agencies, Read more…