We hear a lot of times that research and teaching are two important duties for professors today. However, I think there is a third item that needs to be added here for all of us to consider. Mentorship is one of the key duties and responsibilities professors have today with Read more…
Over the last few months, Kristin and I have been working with the great teams at both Firestorm Solutions and Hootsuite to integrate some of the research we have been doing using both situational qsort methodology as well as value modeling. As part of this project, Kristin and I have Read more…
If you have not read Jonah Berger’s book titled “Contagious,” you may want to do so and even include this as part of your recommended reading list for your classes (and your own social media and PR library). Here is a talk where Berger gave last year on this very Read more…
I first heard about Gary a couple of years ago when I was starting out teaching my social media class. I have read both of his books (if you haven’t checked them out, you should!) – I recommend both “The Thank You Economy” and “Jab, Jab, Right Hook.” These are both Read more…
The sports field has definitely had quite the Monday when it comes to dealing with crisis situations. Both raise the eyebrows to both the overseeing governing bodies involved and lots of questions are being asked. The two situations I am referring to is the case involving Ray Rice (formerly of Read more…