Athletes are considered to be public figures. People can basically say whatever they want to say about these individuals who are in the public light. Along with athletes, politicians and movie stars fall into this category. But what happens if someone wants to use your name negatively in order to Read more…
Today it seems like everytime you pick up the newspaper, there is a story about an athlete who is in the middle of a crisis (drug accusations, criminal charge, un-sportsmanlike conduct, etc). There always seems to be one who is a “PR Nightmare”– whatever they do or say is not really appropriate. What is the Read more…
In my public relations courses, we have been taught to consider the many audiences that need to receive our campaign messages. But my professors have encouraged not only focusing of course on the external audiences (customers, media, etc.), but also on internal audiences. Many case studies illustrate the importance of a company’s focusing within the Read more…
Lance Armstrong retired at the top of his game. As I mentioned a few posts ago, I felt that the French soccer player Zidane did not want to end his athletic career with the head-butt scandal heard ’round the world. Many athletes face this challenge–when should I quit, how do I want to Read more…
A few days ago, the U.S. Track and Field Cross Country Coaches Association, or USTFCCA, announced their Academic All-Academic Teams for track and field. According to their web site, “an athlete must have a cumulative GPA of 3.25 or higher and must have met the NCAA Division I regional or national Read more…