One of the biggest challenges that is rising in the field of PR is which side of the coin you are on – are you on the side where research and theoretical contributions help guide current best practices and understanding of current world perspectives of the field and society (research), Read more…
Here is what I am reading today: west virginia university IMC program enters into partnership with PRSA! “MORGANTOWN, W. Va. & NEW YORK–(BUSINESS WIRE)–Findings from a recent Public Relations Society of America (PRSA) survey predict that integrated marketing communications (IMC) will be one of the top five proficiencies for public Read more…
If you are going to the big PRSA Digital Impact Conference in New York City, come by and watch me present on ‘How to add Social Media to your Crisis Communication Plan!” I have a lot to show you! My Dissertation has been accepted and now printed and I believe Read more…
Here is what I am reading today: going LOCAL “Dunkin’ Donuts has finished rolling out a site redesign that helps users access the brand on a more local, store-specific level. “The old dunkindonuts.com was really a one-size-fits-all destination, where we talked about a lot of national initiatives, but it never Read more…