Pinterest has been a big factor for a lot of brands in 2012 so far. Whether you are an academic institution or PR agency or even a small business owner, visual bookmarking and digital storytelling are just some of the terms you hear when you think about Pinterest. But what Read more…
Public relations and strategic communications are great fields to be researching and practicing in. My students have worked on various campaign plans for clients where they have to go through the complete process of research, SWOT analysis, strategies and objectives. But one area that seems to always be hard to Read more…
Amazon & Pinterest “Imagine if Amazon could basically out-source their categorization, turning all of its products into objects that “editors” could neatly group together in ways that make sense to them and the people who follow them. It’s a mix of e-commerce and Wikipedia, and that site is none other Read more…
Pinterest has certainly become a prominent force of nature in the social media community, and many articles and blog posts have been dedicated to what exactly Pinterest is, how to use it, various guides, and how it can be beneficial for an organization and agency. Many students here at the Read more…
Here is what I am reading about today: building brand with pinterest “If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A Read more…