Succeeding in social media has definitely been a topic of conversation among public relations professionals, scholars, and students. People want to see if there is a magic formula that would guarantee success virtually and with social media. Well, I have to say based on what I have seen in the Read more…
I just found out that my article along with my fellow research colleagues titled “Who are the social media influencers? A study of public perceptions of personality” has been published online for the Public Relations Review. If you have access to the Science Direct database online, you will be able to Read more…
Information is indeed power – if you know where to go for the most current and inside view of what is going on in PR or social media – you will be king (or queen) in your profession or discipline. There are some professionals and sites where they share what Read more…
One of the things that I have noticed that I have really enjoyed being a part of as a graduate student as well as a former track and field athlete is mentoring. Whether it is showing up and coming athletes the tricks of the track and field trade, or spending Read more…
One of the primary lessons and points I have communicated and shared with both my students at the University of Tennessee and in the IMC Graduate Program at WVU is the fact that research is definitely important before implementing a public relations campaign. Understanding our publics based on their demographic Read more…