Searching for Information, producing shareable content, and experiencing life through a mobile digital lens: 20 Must-Have Mobile Apps for PR Professionals

One of the main ways for public relations professionals to succeed in this ever-changing environment is investing in the right tools and skills for their profession.  Whether this is going to conferences and seminars, or getting the latest technology gadgets that are on the market.  Either way, you are investing Read more…

Evolution of QR Codes: Personalizing bar codes & integrate into PR, Advertising, and Crisis Communications Campaigns

QR codes are definitely the latest social media element that is catching the attention of professionals, businesses, and leading professionals.  From having QR Codes designed to guide users to other websites to sharing coupons to use at various store locations – the possibilities are endless for social media and public Read more…