In public relations, we have to evaluate whether or not our campaign, crisis communication strategies, or even a particular issue is being covered in the news or discussed among our stakeholders. With the increase number of corporations and individuals gravitating towards communicating online, it is important for public relations professionals Read more…
When dealing with information online about yourselves, it is not only important for public relations professionals to be aware of what others are saying about their clients, but it is equally crucial for these individuals to know how the Internet sees them as well. Public relations professionals are also a Read more…
Each year, corporations are ranked according to how people perceive them. The Reputation Institute conducts an annual research study focusing on the most reputable company (this year it was Ferrero Rocher). Other studies look at corporations in terms of how they are perceived as being trustworthy, having good relationships with Read more…
It has been interesting to see the latest developments that are happening in the business and public relations community. It only seems now with the rise of social media and increase in numbers getting their information online that people are finally recognizing the power of this new form of media. Read more…
McDonald’s is another corporation and highly recognized brand that is not only taking the world by storm with its hamburger product and iconic Golden Arches, but they are also bringing the world of Ronald McDonald to a whole new arena: New York Fashion Week. Yes, McDonald’s will be present at Read more…