One of my first research proposals that I did was to look at the characteristics that are associated with sport celebrity endorsers, and whether or not public relations professionals can predict which sport celebrity endorser will be good for them to represent them to their stakeholders and to manage their Read more…
It appears that more people are becoming increasingly concerned about how they are presenting themselves online. Many articles have discussed the position to take in managing your reputation proactively online by monitoring what others say about you, what you have presented online on several social media sites, etc. The list Read more…
Why can’t we all work together and be friends? We are all dealing with the same challenges and situations in both this tough economy and job situation, and what we are seeing is not only an increase in cause-related marketing campaigns, but strategic partnerships of two or more entities that Read more…
In this tough economy, where jobs are not always available and the growing need for individuals to hold multiple positions is increasing – we need to do all that we can do to separate ourselves from the rest of the crowd. This was definitely a lesson that I learned being Read more…
I have written on this subject a few times, but I do beleive that one of the roles of a PR researcher and scholar is not only to have excellent research skills and be an expert in their given field, but they also have to be leaders in the classroom Read more…