One of the things I have noticed as I have been talking with students both at the University of Louisville and other universities through guest lectures or conferences is the current trend we are seeing with social media. Many students want to not only take classes in social media, but Read more…
I really like doing guest lectures, especially those that are conducted using some form of technology. I have primarily used Skype, but I did something new by conducting a guest lecture using a new platform. I had the opportunity to speak with Dr. Amber Hutchins and her social media class Read more…
Social media education continues to evolve and become an essential class for PR, Strategic Communications, and Integrated Marketing Communications students need to have once they enter the workplace. More brands and agencies are expecting not only to know the latest tools, but how to use them strategically and effectively. Mark Read more…
Visuals are part of what we are expecting when it comes to engaging our audiences through digital stories. From viral videos to photo editing campaigns and tools to infographics and even interactive video experiences, more brands are jumping on board with this new trend for their various campaigns and initiatives Read more…
Research and understanding the core essence of what social media is and how it is being applied is one of the most challenging yet exciting opportunities for public relations professionals and students. There are many universities that have established either a social media class or has faculty and graduate students Read more…