During my last blog entry, I came across Scott Monty’s blog and saw that he wrote about how the scientific community and practitioners really need to work together to benefit the business community and share knowledge about what is going on in research. He was responding to a paper that Read more…
Social media has evolutionized the way public relations and marketing professionals network with others, communicate to stakeholders, and has also influenced their daily practices. In many ways, social media has forced both public relations and marketing professionals to integrate more and combine their efforts. From engaging customers with comments through Read more…
I have been writing about how corporations and individuals are using social media. Another key institution that is using social media are universities. One of the goals that I have seen among current PR professionals in academics is that they want to be up to date with the latest technologies, Read more…
The impact that social media has had on the public relations field is definitely noticeable, especially in handling a crisis situation and trying to protect a corporate reputation. One recent case that has gotten international attention across multiple platforms is the Whole Foods case study. It all began with CEO Read more…
Well, it was the first week back to school! I have started my third year in the doctoral program here at the University of Tennessee, and my fifth year in graduate school. So, after this year – I will have been in graduate school longer than in undergrad! Amazing! Anyway, Read more…