It is not every day that you get to have a legend in the social science academic world come and speak to your class. Thanks to the latest technologies like Skype, I was able to have a guest lecture presentation for my students in my PR Cases Class with one Read more…
It appears with the current tough economy and the job cuts that are impacting large corporations, the separate roles of public relations professionals and marketing professionals are blending together to form one multidisciplinary professional of the new 21st century. Those PR professionals that are not only knowledgeable about how to Read more…
Last night, I had the opportunity to attend the Knoxville Twestival. This was an event sponsored by the Social Media Club in Knoxville along with other local organizations. The Knoxville Twestival was held to benefit the Salvation Army – which is a great charity to donate to. The event was Read more…
Within social media, we have seen many examples of employees, business professionals, and even students and professors sharing more information on social networking sites than they should. Whether it is an employee admitting that they are not happy with their boss or position at the company to having people write Read more…
Public relations professionals need to be aware of what are the current trends happening in the business environment. A recent report from Mintel states that some of the customer trends that are happening at the moment includes consumers focusing on trust (with the corporation, industry, etc), control (how much they Read more…