If you have not read Jonah Berger’s book titled “Contagious,” you may want to do so and even include this as part of your recommended reading list for your classes (and your own social media and PR library). Here is a talk where Berger gave last year on this very Read more…
Brian Solis has written some great books (several I list for my students as part of their recommended reading list for social media) and has generously shared his expertise and insights with businesses, professionals, and even professors. I have followed Brian and his blog for many years, and when I Read more…
I first heard about Gary a couple of years ago when I was starting out teaching my social media class. I have read both of his books (if you haven’t checked them out, you should!) – I recommend both “The Thank You Economy” and “Jab, Jab, Right Hook.” These are both Read more…
It’s been interesting to see how professors over the years have engaged not only in the classroom with their classes, but also be creative and how they engage their students and others using social media. There have been many ways professors have used social media in the classroom, especially Twitter. Read more…
The sports field has definitely had quite the Monday when it comes to dealing with crisis situations. Both raise the eyebrows to both the overseeing governing bodies involved and lots of questions are being asked. The two situations I am referring to is the case involving Ray Rice (formerly of Read more…