I had a chance to bring forth four amazing, talented, and really awesome former students of mine to my social media class. This is the second year I have been able to do this for my social media class and I wanted to invite four amazing and successful students I Read more…
I have been a big supporter of providing students with real-world, applied, and integrated projects they can use as part of their portfolios as they enter the workplace. Several of my students this semester have not gotten the chance to do an internship – and by taking my social media Read more…
I think most marketers, public relations professionals, and even professors have read the viral post that was written by Andrew Watts on Medium a few weeks ago. danah boyd, who I respect as a researcher and have cited her work many times in my own research in social media, came Read more…
I have written several times about branded hashtags and how to use them to create a great community within the classroom. Hashtags are part of two popular roles we are seeing in the field: a social media manager and a community manager. Both have their similarities, but they do have Read more…
I have always been a big fan of sports, but one of my favorite sports of course to follow is college football. I was following the game virtually last night and while I have friends at both universities who played in the playoffs, I was cheering for the Oregon Ducks. Why? Read more…