One of the campaigns we have all seen either online or on the news – from celebrities to our dear friends and family members – is the ALS Ice Bucket Challenge. What is ALS? According to the ALS website, ALS (or otherwise known as Lou Gehrig’s Disease) is a neurodegenerative Read more…
As a professor, we are working pretty much all year round. We are teaching, conducting research, preparing for conferences, and even consulting and providing our insights in our specialties. However, summer is a time to work on new projects and reflect on the past year as well as brainstorming new Read more…
The Sochi 2014 Winter Olympics have started and the world is of course following the results and cheering on their teams both through traditional and social media means. The time has finally come for athletes around the world to jump, ski, skate, and participate in the bobsled in Sochi, Russia. Read more…
Instagram of course has been a fun tool to explore for class along with research possibilities and applying them for social media campaigns for #Freberg14 and even #Freberg14. What are some of the must have apps for Instagram? Many outlets like Mashable, Social Media Examiner, and others have shared their Read more…
Instagram has been a popular platform of course for many brands and events. It is one of the major platforms that is going to be utilized in the #Freberg14 social media campaigns for the semester. It is going to be interesting to see what ideas and strategies the students come Read more…