Here is what I am reading today: analyzing the super bowl ads “Baking Social Media into classic TV ads is now a common practice, particularly during the Super Bowl. On Sunday, half of the ads that aired during the game mentioned a hashtag. The purpose of doing so in Super Bowl ads Read more…
I am very excited to be part of the great lineup of speakers for the upcoming social media conference SoSlam. I had the chance to attend the very first conference back in 2011 as an attendee. I just finished defending my dissertation at the University of Tennessee on social media Read more…
Vine appears to have made its mark in the social media world. Vine, a video app which is now part of Twitter, which allows you to create a six second video (or GIF) to be shared via the microblog site. Many brands already are experimenting and figuring out how to use Read more…
One of the things we have seen a growing trend and interest in especially public relations and crisis communications has surrounded the issue of food safety. This was actually an area where I have done some work in and was one of the primary focuses of my dissertation at the Read more…
Marion Jones. Mark McGuire. Barry Bonds. Floyd Landis. All of these athletes have accomplished great things in their related sports, but they all share one thing in common. They were the face of their respective sports at one point in their careers,and they all admitted to using performance enhancing drugs. Read more…