Crisis communication professionals have to make sure that they construct messages that are concise, detailed, and visually relevant to the audiences that they wish to reach. Meaning, these messages have to be created in a way that gets the message out on what the organization in question wants them to Read more…
There are times where you see the news, and there are wonderful events that are happening around the world, and then there are times where crises are happening. One such incident has happened, and the case is both quite shocking and tragic. Tragedy hit the University of Alabama – Huntsville Read more…
In my PR Cases class, we have been discussing crisis communications and the role that Public Relations plays in this situation. There are of course some iconic case studies that we analyze and review (ex. Tylenol), but we are also talking aout current cases that are happening as we speak. Read more…
It is interesting how one tweet, status update, or false statement is made by one person, and it spreads immediately all of the Internet. This is what happened with American Airlines right after the Haiti Earthquake. The airline company had to deal with a false statement, or rumor, about whether Read more…
In the news, we have all heard about the terrible tragedy that has happened to Haiti with the monstrous earthquake that hit the island. Thousands of people have died while others are struggling to survive through the day. The American Red Cross and other non-profit organizations have made a great Read more…