Social media and mobile technologies within crisis communications continue to be one of the focused areas in both in research and in practice. Understanding the core principles of effective crisis management and communication as well as how to adapt these to the specific social mediums is both an art and a Read more…
Here is what I am reading today: improving your blog “Bounce rates are the bane of a blog’s existence. The higher the number, the less engaged the reader (and the more depressed the blogger). A sticky blog means more engaged users. It means more opportunities to turn them into advocates Read more…
It has been interesting to see the ever-changing focus on social media practices and strategies. When social media first came on to the scene for PR, most of the professionals and media outlets were discussing what specific brands were doing to market themselves as well as best practices in using Read more…
One of the lessons learned from this past weekend’s event with Hurricane Irene is the fact that crisis communication professionals are not only expected to be proficient in their traditional communication practices with traditional media, but they have to be on top of what is going on in the digital Read more…
Here’s what I am reading today: the SMEM Daily …”Hurricane Irene is heading for the Bahamas, and is forecast to hit Florida with hurricane strength on Friday, and possibly the Carolinas at the weekend. Here are some resources for tracking…” when bad things happen, more is needed than text messaging Read more…