The level of perceived credibility and trustworthiness on social media is becoming one topic of research currently being discussed in 2012. Articles and books like Return on Influence by Mark Schaefer have been written discussing this very issue related to determining and measuring influence on social media. Researchers and practitioners Read more…
I had the opportunity to present at our latest conference , the 2nd International Crisis and Risk Communications Conference held at the University of Central Florida. Although this presentation is only part of what we worked on, it gave everyone at the conference a taste of what we were up Read more…
One thing that you can almost guarantee that will happen – a crisis will emerge and the first place that you will see it most likely will be on social media. The Business Insider had an interesting perspective stating that the best thing to do in a crisis is to Read more…
I had the wonderful opportunity to present at the 2nd International Crisis and Risk Communication Conference in Orlando, FL. The conference was held at the University of Central Florida. I have never been to UCF – so this was my first time – and it was a very large and Read more…
One of the risks that we do see with new emerging media is the risk of information overload. With so much information presented to us through multiple formats coming in at us directly to our email, social media sites like Facebook and Twitter, to keeping up with what is going Read more…