It appears that businesses and other large corporations are taking the lead in helping changing the overall public relations practices. One example of this would be the major retail store Walmart. Walmart just announced their large public relations campaign that is geared on focusing on consumer communications as well Read more…
It seems whereever you look – whether it is from the news or just talking with people that you know – the current economic status is definitely a popular topic of conversation. There just seems to be some professions and disciplines that are being hit the hardest. Doctoral students are Read more…
I just found out today that I will have the wonderful opportunity to present at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness sponsored by the Reputation Institute. The theme for the conference this year is “Ensuring Business Continuity through Impactful Reputation Management.” I will be presenting Read more…
One of the research lines that I am pursuing (and most likely would be focusing on for my dissertation) is looking at corporate personalities. Corporate personalities can be associated with brand personality, which is “a set of human characteristics associate with a brand” (Aaker, 1997, p.347). Corporations have their own Read more…
It appears that Facebook has recognized in its latest crisis that the Internet is a wonderful but very powerful tool to get strategic messages across as well as advocating for a change. Numerous bloggers and others online were outraged about the new term policies that Facebook had on their web Read more…