It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. With professors who are teaching social media, this can be a daunting and Read more…
AEJMC is one of my favorite conferences just because it is not only about research discussions, but insightful teaching and brainstorming opportunities. I have been going to AEJMC since 2009, and it always is a place where I get a lot of great ideas to explore for the upcoming academic Read more…
Is influence and having a large following a must have for social media professionals today? The answer is: depends. Yes, we are still seeing tons and tons of articles, podcasts, and even roles now being created for influencer marketing. Influence on social media is not only influencing the profession as Read more…
As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see brands and companies that are pushing the envelope and trying Read more…
It’s almost that time of the year where professors, students, and faculty all come together to start another great academic year. Yet, the few weeks before the semester starts, this is where a lot of professors are actively working on their classes and updating their materials for the upcoming semester. Read more…