We have seen a lot of changes in the public relations and social media professions. It appears that more people and corporations are jumping on board with the new medium in reaching their key stakeholders. Why do you think that this is the case? Well, there are several factors to Read more…
It appears with the current tough economy and the job cuts that are impacting large corporations, the separate roles of public relations professionals and marketing professionals are blending together to form one multidisciplinary professional of the new 21st century. Those PR professionals that are not only knowledgeable about how to Read more…
When dealing with information online about yourselves, it is not only important for public relations professionals to be aware of what others are saying about their clients, but it is equally crucial for these individuals to know how the Internet sees them as well. Public relations professionals are also a Read more…
Each year, corporations are ranked according to how people perceive them. The Reputation Institute conducts an annual research study focusing on the most reputable company (this year it was Ferrero Rocher). Other studies look at corporations in terms of how they are perceived as being trustworthy, having good relationships with Read more…
It has been interesting to see the latest developments that are happening in the business and public relations community. It only seems now with the rise of social media and increase in numbers getting their information online that people are finally recognizing the power of this new form of media. Read more…