It seems with the current economic times, customers are really evaulating where they are going to take their dollar to. With the corporations like Ford, GM, Citigroup, and others getting a bailout, not only are customers not spending money– but they are feeling played and outraged with the corporate practices Read more…
In public relations, we not only have to make sure that we are experts in the field and in research, but we also have to look the part. I was told by one of my professors early on in my PR studies that Public Relations professionals do have to invest Read more…
One of the most popular topics of conversation now among the doctoral students and faculty seems to be focusing on how to effectively get a teaching and research position. Even though the economy is tough at the moment, there are still positions open. I had the opportunity to take a Read more…
It is becoming more important than ever for corporations to be able to trust their internal audiences (ex. employees). According to a recent Weber-Shandwick and Economist Intelligence Unit Survey, “more than two-thirds (67%) of global executives fear that their companies’ reputations are at risk of being compromised by online activities Read more…
In public relations, we talk about how it is very important to make sure that our messages and strategies match up to our target audiences and stakeholders. What do we exactly mean by stakeholders? Freeman (1984) defined stakeholders as being “any group or individual who is affected by or can Read more…