One of the events that doctoral students and academic professionals do along with teaching and conducting research is presenting at various research conferences. Whether it is a national conference or international conference or a school based conference– they are all part of the research process. I got a chance to Read more…
Among both academics and public relations professionals, there is one current topic that is on everyone’s mind– and that is the economy. With the budget cuts and layoffs at corporations, people are worried about whether or not they can get a position in public relations. However, a recent study may Read more…
My friend Angela passed along this public relations crisis and management story along to me, and I thought that it was very interesting. It appears that Middle Tennessee State University is coming under fire in the mainstream media for hiring a public relations consultant to run a campaign to raise Read more…
One of the research lines that I am pursuing (and most likely would be focusing on for my dissertation) is looking at corporate personalities. Corporate personalities can be associated with brand personality, which is “a set of human characteristics associate with a brand” (Aaker, 1997, p.347). Corporations have their own Read more…
It seems wherever I turn to– whether it is looking online or talking to friends– it appears that Twitter is one of the most talked about social media tool presently. I have been doing some research on how public relations professionals have been using Twitter for their various activities and Read more…