It it amazing to see what are the main things that people think about when they are posting information on these various social media sites like Facebook, Twitter, and others. That is what researchers and practitioners want to find out – what are the motivations and reasons behind these actions? Read more…
The public relations world was working in high gear a few days ago with the PR nightmare that Domino’s had to face online. Domino’s had to deal with a YouTube video of two of their employees acting very inappropriate while fixing food for their customers (ex. sticking cheese in their Read more…
In public relations, we all have of course do primary research before we implement our campaigns to make sure that we are aware of the industry we are working in for our clients as well as who are our primary and secondary audiences and publics. Of course, we have to Read more…
I have written several posts on the impact of social media for public relations professionals and academics, but there was one audience that I feel is very important in regards to social media. Who you ask? Well, students of course! These individuals are the ones that will be graduating and Read more…
There are cases that you look at and think – oh my goodness, what were they thinking? This is going to be a case study for how a corporation had to deal with a crisis through social media. Domino’s has hit a complete media frenzy over a video that was Read more…