In public relations, we have been taught that it is important to manage our communication messages effectively and strategically, identify key stakeholders for our client and determine how we are going to evaluate whether or not our campaign is going to be successful or not. The question then is – Read more…
What does “We are Sparta!”, “United Airlines Breaks Guitar,” “#Amazonfails,” and “Leave Britney Alone!” all have in common? Well, if you answered that they were Internet Memes, you would be correct! Rumors and “he / she said” stories of course have been a common factor to address among friends and Read more…
More employers are taking the time to investigate potential employees on these social media web sites. Brian Solis wrote a great post discussing this very issue and stated that we are the ones that have the power in controlling what he calls our “digital shadow” – basically, our online reputation. Read more…
Change happens – and we are definitely living in an age that is constantly evolving into something completely different. One of the areas that has dramatically been affected is the field of Journalism. With the emergence of the Internet, social media, and other sites online – people are not reading Read more…
To tweet / update Facebook status / add a new blog post / comment on a YouTube video or not for a news story or campaign- that is the question that public relations, business, and even journalists have to ask themselves when they are writing online. Whether it is on Read more…