I have been writing about how corporations and individuals are using social media. Another key institution that is using social media are universities. One of the goals that I have seen among current PR professionals in academics is that they want to be up to date with the latest technologies, Read more…
The blogging world today has changed dramatically based on the decision by one Judge on the case involving model Liskula Cohen. An anonymous blogger posted negative comments and statements about Ms. Cohen on their blog, and yesterday – it was ruled that the search engine Google has to provide identification Read more…
The impact that social media has had on the public relations field is definitely noticeable, especially in handling a crisis situation and trying to protect a corporate reputation. One recent case that has gotten international attention across multiple platforms is the Whole Foods case study. It all began with CEO Read more…
Well, it was the first week back to school! I have started my third year in the doctoral program here at the University of Tennessee, and my fifth year in graduate school. So, after this year – I will have been in graduate school longer than in undergrad! Amazing! Anyway, Read more…
One of the key issues that public relations professionals have to address both in their research and practice is ethics (a set of moral principles). Public relations professionals are unfairly perceived as being unethical – from being called “spin doctors” or “flacks” – the profession as a whole has this Read more…