Within social media, we have seen many examples of employees, business professionals, and even students and professors sharing more information on social networking sites than they should. Whether it is an employee admitting that they are not happy with their boss or position at the company to having people write Read more…
Public relations professionals need to be aware of what are the current trends happening in the business environment. A recent report from Mintel states that some of the customer trends that are happening at the moment includes consumers focusing on trust (with the corporation, industry, etc), control (how much they Read more…
Even in this tough economic climate, there always seems to be a situation or crisis in which public relations professionals are asked to help restore a corporation’s image or to mimize the reputational damage of the key players in the case. There were several PR nightmare issues that came about Read more…
During my last blog entry, I came across Scott Monty’s blog and saw that he wrote about how the scientific community and practitioners really need to work together to benefit the business community and share knowledge about what is going on in research. He was responding to a paper that Read more…
Social media has evolutionized the way public relations and marketing professionals network with others, communicate to stakeholders, and has also influenced their daily practices. In many ways, social media has forced both public relations and marketing professionals to integrate more and combine their efforts. From engaging customers with comments through Read more…