From reading what others are saying on social media – it appears that this medium is integrating both public relations and the marketing professions together in a very interesting way. Brian Solis, author of the new book “Putting the Public Back in Public Relations” (I highly recommend this book – Read more…
Social media is definitely not only a hot topic in the public relations spectrum, but also in business professions and disciplines. From deciding on how to integrate this new form of technology not only among some of their key audiences (ex. employees), but also how to measure its effectiveness in Read more…
With more individuals and businesses communicating online, proper social media etiquette is definitely key in making the right impressions among those you wish to establish a long-term and stable relationship with. I have talked about this subject when I have given my “how to manage your online reputation” lecture to Read more…
One of the things that is interesting to see develop is how public relations professionals are evaluating what is being said, discussed, and referenced on social media. We are of course interested to see how many people come to our web sites (page hits), our online traffic, and how many Read more…
We have seen a lot of changes in the public relations and social media professions. It appears that more people and corporations are jumping on board with the new medium in reaching their key stakeholders. Why do you think that this is the case? Well, there are several factors to Read more…