A few days ago, I had posted on how Target and YouTube have created a new integrated partnership between traditional businesses and the new online and social media business in their public relations campaign for the holidays. Now, it appears that another mega giant brand is making waves in the Read more…
What has been interesting for me to see whenever I read or hear something about social media – people are asking the same questions. Whether it is regarding how to get a Facebook page set up for this particular client, or what things that we need to tweet about – Read more…
The horrible event that occurred a few days ago at Fort Hood has been on everyone’s mind. My thoughts and prayers go out to all of the families, soldiers, and the entire Fort Hood community in this horrific event. May God give them the strength and courage to overcome this. Read more…
I have written on this subject a few times, but I do beleive that one of the roles of a PR researcher and scholar is not only to have excellent research skills and be an expert in their given field, but they also have to be leaders in the classroom Read more…
The question that I pose in my title of this blog post asks if the public relations profession will become more hard-science based in its practices – meaning, will public relations professionals be asked not only to know what messages and strategies to implement in a campaign or research study, Read more…