One of the things I have noticed – being in academia now for a few years as both as a doctoral student and an assistant professor – is there are certain conferences in which we are encouraged to go to in our field on a regular basis. Some have their Read more…
The Integrate 2016 Conference was filled with some amazing presentations, insights, and meetings with fellow professionals who are working in integrated marketing communications. This is one of my favorite conferences to go to due to the fact you get to see everyone from last year and meet some incredible people Read more…
This was the first time I had the opportunity to visit Yum! Brands while being in Louisville. I had many students say that is one of the places they would love to work in terms of PR, Marketing, and Social Media, so I was thrilled to be able to have Read more…
We have seen influencers being integrated and used across the board with various campaigns for brands, cause related marketing initiatives, and also sponsored content coming across on social media. We have seen many posts discussing the rise of influencer marketing and what the difference really is between an advocate and Read more…
The Kentucky Derby is nothing like anything else you see in sports. In Louisville, we pretty much have events surrounding the event a month out in advance. From festivals to the mini (which I ran this year!) to galas (Unbridled Eve is truly spectacular!) to other events around town, there Read more…