As Britney sings – “Oops I did it again!” That’s right, I did it again. That is – I have some exciting news to share w/ you all. I am extremely proud to announce I have a new book coming out in August. While it is not a dedicated social Read more…
Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. The higher education world has been flipped over night in light of what is happening to our field related to the coronavirus. We are practicing safe measures in social distancing, and making sure we Read more…
If you are working in higher education, it has been quite the week involving the coronavirus. And it is only Wednesday! SO much has happened over the past few days. Universities are moving classes online. Students moving out of dorms and told to stay home after spring break. Some faculty Read more…
We have seen a lot in the news already regarding the Coronovirus (COVID-19) on how it is making a significant impact worldwide. Wherever you go – watching TV, going to the store, checking on social media – it is present and the numbers continue to climb. The implications of the Read more…
I love Brand Twitter. You may be asking – what is Brand Twitter? This means when official brand accounts engage with each other in humorous ways that resonate with key audiences in some some fashion. Some discussions are funny, and others are more engaged on various topics. However, what I Read more…