Karen’s PR & Social Media Blog

See it! —– Believe it! —– Deal with it!   

July 10, 2013

Reflections on Google Glass #2: Serving as an Explorer & Brand Ambassador

This is my second post on my blog related to Google Glass. As I mentioned in my first post, my goal is to have at least one post per week dedicated to what I am learning, experiencing, and finding out about Glass during my time in the Google Glass Explorer program.

I have had Google Glass now for exactly one week (amazing how time flies!) and it just seemed like yesterday I was in LA with my Dad picking up my pair. I’m officially back in Louisville and spent the first week with Glass exploring around the UofL campus. Here’s my Ptch on my first week with Glass:

I brought Glass with me to my office to do some work as well as catch up on my correspondence since I was out of the office for about a month and a half. I was able to get some work done, but I spent the majority of the time showing off Glass to my colleagues and former students at UofL. They were all very impressed and were happy to have a chance to try out Glass.

Besides exploring and testing out Glass this week, I also experienced what it was like to be considered to be a brand ambassador for a company. Why do I say this? Well, it appears one Google Glass Explorer filmed the first arrest a few days ago at the New Jersey Boardwalk, which sparked a huge discussion related to surveillance, privacy, and what are the implications we need to be aware of with this new form of technology. However, Matt Peckham of TIME discussed in his article how the arrest filmed on Glass was not really new in the context that we have been mobile and capturing news events, crisis situations, disasters, and many more situations for years with our smartphones.

I have to say, it’s been an interesting process – on one hand, you are viewed as an early adapter and on the cutting edge of technology with Glass – but then there are others who align you as part of the “Little Brother” surveillance issue that is being used to talk about Glass.

I have had people ask me on what I think about this new form of technology and where do I stand on this issue? The main point I have been sharing with others is simply- with Glass and really any form of new technology – you have to use common sense. Meaning:

  • This means not bringing the technology with you to important meetings to record the conversation and post it on YouTube.  Definitely consider the time and place for using Glass. Organizations and brands may have to update their policies to reflect these changes.
  • It means you do have to be aware that people out in public and other places may not want to be filmed while you are wearing Glass due to privacy concerns. This was one question I had when I went to Glass last week – and they said all you have to do is take Glass off or pull it back so it is resting on the top of your head. Again, you have to anticipate these situations with Glass before you go out to various locations and places – common sense.
  • It also means that you don’t bring it to high security level places or bring it to situations where people would not want to be recorded. Like all technologies and smartphones – there are just some places that you just can’t use Glass.
  • It means to consider the implications and consequences on how people will react to the actions taken with Glass before you decided to slide the mouse on the side of Glass and say the magic words – “Okay Glass.”

In summary, our society is evolving rapidly and wearable technology is just one of the trends we are seeing right now in 2013 and will definitely continue on for the future.

Glass will continue to be present as the Explorers record, share, and update using the device. Many more apps will be created and used for this new tool, and some are really getting some attention especially in the area of augmented reality. It’s still in beta and this was the reason behind the Explorer program. Indeed, these individuals in this community are serving as the brand ambassadors for the new tool from Google.

Hope you all are having a great day!

Best Wishes,

Karen

 

 

 

Leave a Reply

You must be logged in to post a comment.

 


SINCE 1995

Words to Live by:


"Train hard, win easy!"

Toby Tanser and
John Manners

Karen's Being Social Media Page

Karen's Louisville Page

University of West Virginia's IMC Teacher of the Year!


Managing your on-line Reputation

QR-Code for my C.V.


the Crisis & Social Media Daily


My Recipes

Laura Freberg's Psychology Textbooks

Powered by Word Press