I have always enjoyed Queen Latifah’s movies– whether she is with Steve Martin in “Bringing Down the House” to “Last Holiday”– they are all good to me! What impresses me about Queen Latifah is the fact that unlike some of the celebrities out there, she seems to be a genuinely nice person. 🙂 She has been successful in both the music and movie industry, and now she is a spokesperson for Jenny Craig.
What Queen Latifah is doing is a contrast to other Jenny Craig spokespeople like Kristi and Valerie. She is emphasizing the fact that she wants to maintain her curves and be healthy. She also states that she is doing this for healthy reasons like preventing diabetes.
This is interesting. Queen Latifah and Jenny Craig are adapting their strategies and key messages to fit the target audiences and fans of Queen Latifah who might be put off by any weight loss messages. I think this is really great PR– Queen Latifah is promoting a message to a new constituency that Jenny Craig is not only a healthy lifestyle, but it is a safe and manageable way to still keep your natural curves and still look fabulous! 🙂
Keep up the great work Queen Latifah and check out her blog on Jenny Craig! 🙂
Hope you all are having a great day! 🙂
Best Wishes,
Karen 🙂
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