Here are a few readings for today:
“As the sun sets on 2010, it’s amazing to look back and see how social media has impacted all areas of marketing. The dust kicked up by the rush to embrace social media marketing has finally started to settle and we as marketers have figured out that yes, social media can help drive business, but you have to do it right.”
“New on AdAge.com every Monday: Our Top 10 Foursquare “check-in” chart that tracks how major brand merchants are faring in the exploding Location-Based Services (LBS) space. We’re producing this exclusive chart with our editorial partner Trendrr, the real-time business intelligence tracking service that was created by New York digital agency Wiredset.”
“I hope that 2011 will see charities across the country taking advantage of new opportunities to deliver public services, and demonstrate their ability to provide solutions to entrenched social problems. We know charities are often more innovative, more flexible and more driven than public providers and I believe 2011 will be a year in which those qualities serve charities – and the public generally – well.”
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