Here I am at Justin Winery near Paso Robles, California CLICK on picture for a little visit!
Here are a few stories for today:
“Most companies see social interaction as some kind of marketing, and design their presence around campaigns and events. Social media return of investment is then the art of measuring the output of these campaigns against whatever costs a company had to put into it. It all sounds very well, but that is not actually what social interaction is about. Social interaction is a way of life that establishes a healthier connection between your customers and yourself. Like exercising……….”
“There have been ample examples of how mommybloggers are a powerful, influential group. Now comes data to back it up. A study commissioned by Child’s Play Communications from The NPD Group Inc. found that 79 percent of moms with children under 18 are active in social media. One in four of those moms have also purchased a children’s product because of a recommendation from a social networking site or blog.”
“No longer tied to a desktop browser, we now demand access to a broad range of information anytime and anywhere via our smartphones. This has created the opportunity for new technologies to facilitate our connections between the physical world and the digital one. Where there were hyperlinks in monitors to provide us information, now there are “real world links,” jump-points like billboard QR codes that are embedded in our daily surroundings, linking us to context-sensitive web content.”
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